KALEKT Analytics Basics: Views, Watchers, Sell-through

Understanding Your KALEKT Analytics Dashboard

KALEKT Analytics shows how your coins perform across Live Shows and Marketplace listings. Track what buyers watch, who follows your content, and which coins actually sell. Use this data to price smarter, time your shows better, and stock what collectors want.

Analytics updates take 24-48 hours. Check desktop for full features—mobile shows limited metrics only. Your dashboard tracks completed sales, not pending transactions or cancelled orders.

Accessing Analytics

1. Open KALEKT.com on desktop or tablet browser
2. Click your profile icon > Seller Hub
3. Select Analytics from the left menu
4. Choose your date range (default: last 30 days)

Private shows and test listings don’t appear in analytics. All times display in Pacific Time (PST).

Views: Who’s Looking at Your Coins

Views track unique visitors to your listings and Live Shows. One person viewing multiple times counts as one view. KALEKT separates:

1. Live Show Views: Unique viewers during your stream
2. Marketplace Views: Visitors to your non-live listings
3. Cross-Platform Views: Users who found you through search

Understanding View Patterns

High views with low sales means:

1. Pricing too high
2. Poor photos/descriptions
3. Wrong audience targeting
4. Low views overall suggests:
5. Weak titles/keywords
6. Bad timing (shows or listings)
7. Need more followers

Your view count directly impacts the algorithm. More views equals more visibility.

Watchers: Your Interested Buyers

Watchers save your items to monitor price changes or auction endings. They’re your warmest leads. KALEKT tracks:

1. Active Watchers: Currently monitoring your items
2. Converted Watchers: Watchers who purchased
3. Watch Duration: How long items stay watched

Converting Watchers to Buyers

Watchers signal interest but need motivation. Try these tactics:

1. Send watchers-only discount codes
2. Alert them before auction endings
3. Offer combined shipping for multiple items
4. Create urgency with limited quantities

Your watcher-to-buyer conversion rate should exceed 15%. Below that? Revisit your pricing strategy.

Sell-through Rate: Your Success Metric

Sell-through rate = (Items Sold ÷ Items Listed) × 100

This percentage reveals listing effectiveness. KALEKT calculates separately for:

1. Live Show Auctions
2. Live Show Buy Now
3. Marketplace Auctions
4. Marketplace Buy Now

Sell-through Benchmarks

1. Excellent: 80%+ (hot items, perfect pricing)
2. Good: 60-79% (solid performance)
3. Average: 40-59% (room for improvement)
4. Poor: Below 40% (strategy needed)

Low sell-through wastes time and hurts visibility. The algorithm favors sellers who move inventory.

Reading Your Analytics Dashboard

Time-Based Metrics

Toggle between daily, weekly, and monthly views. Look for patterns:

1. Which days generate most views?
2. When do watchers convert?
3. Do Live Shows outperform Marketplace?

Export data as CSV for deeper analysis. Track trends across coin types, price points, and seasons.

Coin Performance Metrics

Your dashboard shows:

1. Top-viewed coins
2. Most-watched items
3. Fastest sellers
4. Highest revenue generators

Use filters to analyze by category. Maybe Morgan Dollars fly off shelves while world coins languish. Data guides inventory decisions.

Optimizing Based on Analytics

For Low Views

1. Improve titles with searchable keywords
2. Schedule Live Shows when followers are active
3. Use all 10 photo slots on Marketplace listings
4. Share listings on social media
5. Cross-list popular coins in multiple categories

For Low Watchers

1. Add comparison photos showing coin details
2. Include PCGS/NGC price guide references
3. State your return policy clearly
4. Show coins next to grading standards
5. Mention combined shipping in descriptions

For Low Sell-through

1. Research completed sales before pricing
2. Start auctions at 60-70% of target price
3. Bundle slow movers with popular coins
4. Run flash sales during Live Shows
5. Accept reasonable offers on Marketplace

Remember: Pricing drives sell-through. A fast nickel beats a slow dime.

Advanced Analytics Strategies

A/B Testing Your Listings

Test variables one at a time:

1. Auction vs Buy Now for identical coins
2. Different photo angles/lighting
3. Price points 10% apart
4. Title variations with different keywords

Track results for two weeks minimum. Let data guide decisions, not hunches.

Seasonal Planning

Analytics reveal buying patterns:

1. Tax refund season (February-April): Higher-value coins sell
2. Summer slump (July-August): Focus on affordable items
3. Holiday season (November-December): Gift-friendly coins perform

Plan inventory around these cycles. Stock Morgan Dollars before tax season. Save world coin sets for holiday shoppers.

Common Analytics Mistakes

1. Checking too often: Daily fluctuations mislead. Review weekly for meaningful trends.
2. Ignoring mobile metrics: Most buyers shop on phones. Ensure listings look good on mobile.
3. Focusing only on views: High traffic means nothing without sales. Optimize for conversion.
4. Comparing different coin types: A 1921 Morgan performs differently than ancient bronze. Compare within categories.

Using Analytics With Other KALEKT Tools

Combine analytics insights with:

1. Coin Vault Pro: Track which coins from your collection generate interest. List similar items.
2. AI Scanner: Identify trending coins in your inventory. Prioritize high-demand items.
3. Quick-share links: Test which social platforms drive quality traffic. Double down on winners.

Analytics work best alongside active selling strategies. Numbers guide decisions, but execution drives results.

Tracking Buyer Behavior

Your analytics reveal buyer patterns beyond basic metrics. Monitor:

1. Peak viewing hours for Live Shows
2. Average time between view and purchase
3. Which descriptions trigger saves
4. Return buyer percentages

Use these insights to optimize show schedules and listing timing. If buyers purchase within 4 hours of viewing, ensure you’re available to answer questions during peak times.

Mobile vs Desktop Analytics

KALEKT buyers split between devices:

1. 70% browse on mobile
2. 85% complete purchases on mobile
3. Desktop users spend 40% more per order

Optimize for mobile first. Test your listings on phones. Keep descriptions scannable. Make “Buy Now” buttons prominent.

Setting Analytics Goals

Create measurable targets:

Monthly Goals:

1. Increase views by 20%
2. Convert 25% of watchers
3. Achieve 65% sell-through rate
4. Grow follower count by 100

Quarterly Goals:

1. Double average order value
2. Reduce unsold inventory by 30%
3. Increase repeat buyers to 40%

Track progress weekly. Adjust tactics when falling short. Celebrate wins with your followers—transparency builds trust.

Privacy and Data Usage

KALEKT analytics show aggregate data only. You cannot see:

1. Individual buyer names
2. Personal information
3. Competitor metrics
4. Platform-wide averages

Your data remains private. Other sellers cannot access your analytics. Use insights confidently without worrying about competitive exposure.

Analytics for Tax Preparation

Important: Analytics provide estimates only. For tax filing, use official Seller Statements from your account. Analytics help track:

1. Quarterly revenue trends
2. Inventory turnover
3. Business growth patterns
4. Seasonal fluctuations

Export yearly data before December 31st. Save copies offline for record-keeping.

Getting Help With Analytics

Struggling to interpret your data? KALEKT offers:

1. Analytics webinars monthly
2. Seller Hub tutorials
3. Community forums for tips
4. Support team assistance

Join the KALEKT Sellers Facebook group. Experienced sellers share strategies. Learn from those achieving 80%+ sell-through rates.

Your Analytics Action Plan

Start improving today:

1. Review last month’s metrics
2. Identify your worst-performing category
3. Test one improvement strategy
4. Track results for two weeks
5. Scale what works

Small changes compound. Improving views by 10% weekly doubles your audience in two months. Focus on progress, not perfection.

Remember: Analytics tell stories. Low views might mean poor timing. High watchers with low sales suggests overpricing. Patterns emerge when you look consistently.

The most successful KALEKT sellers check analytics weekly, not daily. They test systematically. They let data override emotions. Most importantly—they act on insights instead of just collecting them.

Your coins deserve an audience. Analytics ensure the right collectors find them.